Creative Direction

Concept, Design, Video, Photo, Sound, Campaign
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01
About

Hello.

I'm Michael. I am a Freelance Designer, Creative and Art Director, Chef and Author.
This is my little – digital – creative space.

Food and design. That's what I always loved. That's why I became a Chef and a Media Designer.

My professional journey started in Asia. I accompanied a restaurant opening in Taiwan. I was responsible for the concept, interior design, advertising, promotion, menu and the kitchen.

Back in Germany I focused on the design and advertising part. Over the years I worked in different digital and advertising agencies in Munich, Düsseldorf and Hamburg as Art and Creative Director, such as argonauten G2 (later Grey Digital), Grey Germany and fischerAppelt, advertising.

I designed for brands like P&G (febreze, Bold), Telekom, Deichmann, GlaxoSmithKline (Odol), Colgate Palmolive (Colgate, DanKlorix), Lanxess, ARD, PrinceWaterhouseCoopers, Toshiba and many more. I created all kinds of work for them, from TV ads, print ads, digital, social and content marketing to complete 360° campaigns.

I also published a cookbook in June 2020. You'll find it in my work section below.

02
Services
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Work
04
Contact




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